Friday, June 11, 2010

Let’s Do Business Gwinnett

By: Gwinnett Chamber President & CEO Jim Maran

There is an estimated $20 million dollars in daily business that is currently being lost to companies outside of Gwinnett specifically, but also Metro Atlanta.

Our ultimate goal for the "Let's Do Business Gwinnett" Economic Stimulus Plan is to change that statistic by affecting a shift in local business-to-business and government-to-business purchasing so that five percent of the amount now spent outside the Gwinnett area is returned to our local community.

According to similar programs in comparable counties/regions, if we can achieve just a five percent shift in purchasing, that could mean as much as $1 million dollars each day or $365 million dollars each year that will impact our local economy. That's more than $1.8 billion dollars pumped back into our local economy in five years.

We'll do this by increasing public awareness about the advantages of buying from local businesses and promoting area businesses.

We hope to not only improve the bottom line for these businesses, but also improve the local economy overall and create a sustainable future for our community.

We are asking businesses and local governments to take a look at their purchasing habits and seek out-of-area purchases they could potentially bring back into the local area. Doing so makes our community and region a better place to live by creating a stronger economy for our businesses.

Here's how it works. We've created a simple five step plan that anyone can use to make it happen. First, go to and visit the "Do It Ourself" page.

Step One… Agree to Participate:
Commit to review your company's out-of-area spending and consider, where possible, to return a portion to Gwinnett County. Fill out the online form.

Step Two… Hit the Books:
Pinpoint dollars your company sends out of our area and look for a niche. It might be products, services, consumables like office supplies or printed materials, or items unique to your business.

Step Three… Check for Partners:
Use our directory of Pledged Companies or use the Gwinnett Chamber's online directory to find companies in the Gwinnett and Metro Atlanta area offering anything you need, or call us directly for assistance: 770-232-3000. We'll help you find a partner. Or two, or three…

Step Four… "Let's Do Business"
If you can get it locally, and it meets your needs, your standards, your price, why not buy here? Companies in Gwinnett County may not have everything you need, but they might have some of it. Contact them and start doing business today.

Step Five...Tell Us:
Get some recognition for your hard work. Tell us how you were able to identify out of the area purchases, to bring back to the Gwinnett County. Or tell us how you were able to help a company bring back dollars to our region by providing a new service or product to meet their needs. Tell us when you had to hire a new employee because of a new customer. Submit your story online.

That's it. Simple. Direct. But impactful. Again, if we can achieve just a five percent shift in purchasing, that could be $1 million each day or more than $1.8 billion dollars pumped back into our local economy in five years.

As this money moves through the community it 'multiplies' and could result in significant job growth jobs. The impact—at only five percent—would be overwhelming.

In closing, this campaign enriches our tax base and boosts sales tax revenue while improving public services, streets, schools, parks and playgrounds, expanding business, attracting businesses, and creating jobs. Ultimately that means lower taxes for everyone without jeopardizing important services.

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