Friday, June 11, 2010

Get Face-to-Face with Your Customers at the BIG Expo & Job Fair

Companies looking for the perfect place to find leads, begin building strong business relationships and to close deals can look no further than the upcoming 2010 BIG Expo and Job Fair Presented by Gwinnett Medical Center on August 19 at the Gwinnett Center. Face-to-face is the best way to explain comprehensive information, to qualify leads and to clear up questions that might otherwise become insurmountable objections. After all, how many businesses have you sold without meeting the investor face-to-face?

According to a Forbes Insights study, "Business Meetings: The Case for Face-to-Face," business executives overwhelmingly prefer face-to-face meetings with more than eight out of 10 saying they like in-person contact over virtual. The Forbes Insight study further revealed that those who prefer face-to-face meeting agree that they help build stronger, more meaningful relationships and give the ability to "read" another person along with greater social interaction.

"Our visitors are looking for a business opportunity. The Expo gives you the chance to sell them yours," said Melissa Britt, program & events manager, Gwinnett Chamber. The Expo is the perfect marketing channel for organizations offering business opportunities, franchises, licenses, advice or support services and investment opportunities.

Britt recommends that after purchasing a booth to start spreading the word about your participation in the Expo. "To achieve maximum results in terms of sales and business growth at the Expo, it is highly recommended for companies to begin preshow promotion as soon as possible," says Britt. "Most importantly make sure that your own customers know that you will be exhibiting."

By purchasing a booth for as little as $320, research has shown you are likely to generate 20 to 30 solid leads and display your product or service to more than 500 qualified prospects each hour.

For more information on purchasing a booth at the 2010BIG Expo and Job Fair, visit

No comments:

Post a Comment