Monday, November 30, 2009

Sponsorship Opportunities: "Expose Yourself" With The Chamber

Expose yourself...come on, let it all show! In today's economic climate it is a must. Businesses everywhere are having to try even harder in order to get their name out to potential clients. It is such a daunting task to many companies that the pain of how to succeed scares them from even trying.

No need to be afraid when you are a member of the Gwinnett Chamber of Commerce. "We are here to help you expose yourself to all of Gwinnett and the greater metro Atlanta area," said Vince DeSilva, vice president of member services. "When the economy slides it is crucial for companies to market themselves better than ever before. Sponsorships are a great way to do this in a cost-effective way while reaching a highly influential audience."

As an added benefit, when companies align themselves with the Gwinnett Chamber by sponsoring programs and services, they are conveying to the community that they are a reputable company, according to independent research from the Schapiro Group. This research study shows that when respondents were told that a particular small business was a member of its local chamber, they were 44 percent more likely to rate it favorably than study respondents who were not told of the chamber affiliation. Respondents were also 63 percent more likely to want to purchase goods or services from a small business that is a chamber member.

The results show that being active in the local chamber of commerce is a good strategy for businesses to use in communicating important company traits too. The report revealed that statistically, it is an effective way to convey to consumers that a company uses good business practices, is involved in the community, cares about customers and is reputable- regardless of whatever they may or may not already think about the company.

Many of Gwinnett's business leaders have already caught on to what the Schapiro Group is reporting. Companies and organizations such as Gwinnett Medical Center, Rocket IT, AT&T, Georgia Power Company, Merrill Lynch- The Cross Group, The PrivateBank, SCANA Energy, Peterbrooke Chocolatier, Cakes by Shupan & LaFavor, Etc., are aligning themselves with the Gwinnett Chamber and exposing their companies to Gwinnett and metro Atlanta by sponsoring a variety of programs and services.

Chamber members are provided with plenty of opportunities throughout the year to showcase their companies. Sponsorships develop during the year that will place your company in front of decision makers all across the area, and for a price that will fit almost any budget. By partnering with the Gwinnett Chamber in your company's marketing, public relations and advertising plans, your company will have access to a broad array of potential clients that your competition will not have.

If you would like to be notified of new opportunities to expose your company, please e-mail Vince DeSilva, vice president of membership services, at with your preferences.

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